Hi, I'm Gabija (Goh-bee-uh).

Half strategist. Half storyteller.

My story starts way back in elementary school. While all of my classmates ran outside to play “house”, I was secretly excited to return to my math worksheet. But then again, I always found myself loving make-believe too. That’s who I’ve always been, someone who balances both sides of the brain. I’ve always thrived at the intersection of creativity and logic. As a double major in Data Science & Media and Journalism (Concentration in Advertising and Public Relations) at UNC Chapel Hill, I've built a strong foundation in both compelling communication and data-driven decision making. My leadership roles and marketing/analytics-focused internships have strengthened that foundation and pushed me to keep learning and growing. I’m passionate about turning data into stories that can connect with an audience and guide meaningful decisions. Moving forward, I'm excited to bring that blend of creativity and logic into everything I do.