Research
Case studies, analyses, and academic writing.
Case Study: Solving Starbucks' Mobile Ordering Inefficiency with Adobe Experience Platform.
A case study examining how Starbucks can reduce wait times, improve mobile-order accuracy, and rebuild customer loyalty by using Adobe Experience Platform to predict demand, personalize experiences, and increase store efficiency.
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Perennial Gen Z Market Research
A research study analyzing how Perennial, a local Chapel Hill coffee shop, can better engage Gen Z through attention-grabbing content, authentic branding, and stronger social media presence. This went on to ultimately inform our team's creative campaign strategy.
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The Unseen Victims of Capital Punishment: The Psychological Toll on those tasked with Execution.
A research analysis examining how executioners are psychologically affected by carrying out state-sanctioned killings. The analysis focuses on trauma, emotional detachment, and the institutional systems that create harm.
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